From January 2nd to 3rd, the 2017 Seatrade Asia Pacific Cruise Conference was held in Shanghai. From November 5th to 7th, Hainan Sanya also hosted the 12th China Cruise Industry Development Conference and International Cruises Expo (CCS12). The two meetings focused on the impact of the “Belt and Road Initiative” on the cruise industry in the Asia-Pacific region and explored new opportunities and challenges facing the development of China’s cruise industry.
At the two international cruise events, “Cruise Construction, Design and Rehabilitation” became the topic of discussion. The national, local and related departments supported various policies to support the development of the cruise industry, which will be the development of China’s cruise industry chain and China. Cruises have provided new directions to the world.
A cruise market is booming
In recent years, the overall scale of China’s cruise ports has continued to expand, and the investment in cruise construction has continued to strengthen. China’s cruise market has shown a spurt of growth.
At present, China has become an important growth force for the development of the cruise economy. It supports the simultaneous development of policies, home port construction, and manufacturing capabilities. The average number of cruise passengers and visitors and the number of cruise ships received are 49% and 24%, respectively, far exceeding the global level. . With the implementation of the “Belt and Road Initiative” initiative, China’s cruise economy is developing into an important force in the construction of the “Belt and Road” and an important goal of the world cruise industry and capital competition.
For more than ten years, China’s cruise tourism has started from zero and has developed rapidly. The number of cruise ships and the number of passengers has increased year after year. The number of passengers traveling in the mother port has dropped from less than 20,000 in 2006 to 2.14 million in 2016, with an average annual growth rate of over 50%, accounting for more than 40% of the total Asian cruise market; Shanghai, Tianjin Xiamen, Sanya, Qingdao, Zhoushan and Shenzhen have built 8 international cruise ports, and the cruise city group has taken shape. The number of cruise ships has increased from 1 to 22, and the number of cruise passengers has increased from 900 to nearly 50,000. The capacity has increased rapidly. 800 outbound travel agencies and OTAs nationwide generally carry out cruise tourism business and services; more than 80 colleges and universities open cruise management, cruise tourism and other majors, and cultivated a number of cruise talents have already moved to domestic and international cruise jobs; the first domestic luxury cruise The construction project has started and the cruise tourism equipment manufacturing industry has started well. China’s cruise ship has entered the second decade of the development of the upstream and downstream industry chain in the first decade of tourism reception.
The global cruise has entered the “golden age”, and the world looks at China in the Asia-Pacific and Asia-Pacific. The number of cruise passengers in Europe and the United States has increased from 3 million to 10 million for 20 years, while the number of cruise passengers in China is 2 million in 2016. It is expected to reach 10 million by 2026. China will complete the cruise in Europe and America in 10 years. The market has a 20-year road and will surpass North America to become the world’s number one. According to statistics, in the first nine months of this year, the country received a total of 1.84 million passengers, a year-on-year increase of 12%, and received 848 cruise ships, a year-on-year increase of 23%. Among them, more than 1.76 million outbound tourists from the home port, up 12% year-on-year. The number of mother-port cruises was 778, an increase of 21% year-on-year; the number of inbound tourists was close to 80,000, a year-on-year increase of 15%. With the deepening of cruise tourism and leisure resorts and the continuous opening of cruise terminals in coastal cities, China has become the world’s second largest cruise ship source, initially forming the three major coastal economically developed regions of the Bohai Sea, the Yangtze River Delta and the Pearl River Delta. The cruise circle.
The “2017 China Cruise Industry Development Report” recently released in Shanghai shows that in 2016 China surpassed Germany to become the world’s second largest cruise market. The rapid development of the global cruise market is mainly due to the development of the Asian cruise market, which is Asia’s largest cruise source market. The penetration rate of cruise tourism in the Chinese market is currently only 0.16%, and the growth potential is huge.
B renovation project has become a new growth point in the market
At the Seatrade Asia Pacific Cruise Conference, CSIC (Ji Ai) Cruise Technology Development (Shanghai) Co., Ltd. and Shanghai Dayang Tianhai Cruises Co., Ltd. held the signing ceremony of the “Tianhai New Century” cruise ship renovation package project.
CSSC is a joint venture established by CSIC Jiujiang Industrial Co., Ltd. and Shanghai Jiai Cruise Development Co., Ltd. in Shanghai Baoshan District “Shanghai CSune International Cruise Industry Park” in early 2017. It is the development of CSSC. The mixed-ownership platform enterprise established by the cruise ship and high-tech ship interior business is committed to fully promoting the development of China’s cruise manufacturing industry.
“Tianhai New Century” has a total tonnage of 71,545 tons and a standard passenger capacity of 1,814. The main scale is 246 meters × 32 meters, the total height is 61.87 meters (including living quarters), there are 15 decks, and the port of registry is Malta. The cruise ship is the flagship cruise ship of Tianhai Cruise Line Co., Ltd., the largest online travel service provider in China, and is operated and managed by Royal Caribbean Cruises. It is reported that this refurbishment and upgrade general contracting project is divided into three stages. The first stage: from October 25th to November 11th, 2017, the 18-day renovation and renovation project will be carried out in Zhoushan COSCO Shipyard. The contents include office, shopping mall modification, children’s playground renovation, new multi-functional conference room and beauty room. Wait. The second stage: from January 7th to January 28th, 2018, the children’s playground and the multi-functional meeting room will be decorated. The third stage: According to the operation of “Tianhai New Century”, the project includes the renovation of several presidential suites and administrative suites.
Previously, when other luxury cruise ships were refurbished and upgraded in China, they all adopted container import bonded logistics, and imported a large number of supporting products for conversion projects from abroad. However, in this general contracting project, the use rate of local supporting products exceeded 50%, including materials. Siding, ceiling, PVC floor glue, furniture, etc. China Ship Jiai has explored the custom production and quality management of the assembly products in domestic cruise ships, and achieved breakthroughs in localized supporting manufacturing. The project is a milestone in the development of domestic cruise ship interior engineering.
C Design, maintenance and activation of industrial development momentum
“China’s cruise ship design and construction support policy needs to be innovated.” Shanghai Baoshan District Party Secretary Wang Wei said at the main forum that China should give the corresponding support policies for the design and construction of cruise ships.
It is reported that European cruise ship repair enterprises have obtained strong local financial and financial support. Among them, Germany and France have provided 95% and 90% discount interest-free shipbuilding loan policies to support shipyards. In addition, India also plans to introduce a discounted shipbuilding policy. Any shipping company that orders new ships in India will receive an interest-free loan of up to 65% of the total price of the ship.
“Hua Run Dadong has started using hydraulic derusting robots on the ‘Cong Shi Da Selina’, which was completed in January this year.” Zhang Chengbi, Commercial Director of Shanghai China Resources Dadong Shipping Engineering Co., Ltd. introduced the company’s cruises in recent years. Maintanence project.
In recent years, the cruise maintenance industry has taken root in the country. Luxury cruise repair requires some special equipment and facilities. For example, the docking water and docking capacity of the dock should meet the characteristics of deeper and larger line type of luxury cruise ship; the project management is also very different from the traditional ship, for example, in order to avoid The pollution of the cruise ship, ultra-high pressure water and rust removal is required to be used on the pre-painting of the outer panels and decks.
It is reported that China Resources Dadong began cooperation with Fincantilini on the luxury cruise repair business at the end of 2015, and both parties are full of confidence in the Chinese market. “There are analysis that by 2020, the number of luxury cruise ships with China as the home port will increase to 25, and by 2030 will increase to 50. This means that there will be 10 luxury cruise ships to be docked each year, with 15 ships per year. The luxury cruise ship will be internally refurbished. This growth demand will bring considerable benefits and opportunities to the supporting enterprises and materials supply related to Chinese shipyards and luxury cruise projects,” said Zhang Chengbi.
A representative from the Swedish design company said that it is time to abandon some stereotypes about the Chinese cruise market. “In fact, Chinese cruise passengers are very tolerant. They like to experience the different styles of life on the cruise. ‘Chinese Design’ is on the rise, and Chinese designers who have inherited the ancient styles of the Song and Ming dynasties have developed a new style of style in the field of cruise ship interiors.”
D Building a local cruise ship at the right time
Cheng Juehao, secretary-general of the Asian Maritime University of Shanghai Maritime University, believes that in the past ten years, the Chinese market has successfully introduced and nurtured cruise tourism; in the next ten years, it will be the optimization of local cruise route products, the upgrading of industrial structure and the expansion of influence. year.
In terms of the layout of the cruise industry chain, many companies mainly involve cruise operations, cruise home ports and ticket sales. For example, the “China Taishan” cruise ship operated by Bohai Ferry, the eight major cruise ports such as Tianjin International Cruise Home Port and Xiamen International Cruise Home Port Group, as well as the sales of cruise products such as Zhongxin Tourism and Caesar Tourism.
According to the China Cruise Industry Development Report (2017), local cruise development still faces multiple challenges. In the Chinese market, the cruise ships under Tianhai Cruise, Hainan Airlines and Bohai Ferry are only Chinese cruises, not local cruises, and local cruises are not required to be built. China’s cruise industry lacks the connection between coastal tourism resources and cruise tourism. It has abundant port resources and tourism resources, but it has not become a cruise destination.
In terms of local cruise construction, in February of this year, CSSC signed a memorandum of understanding on the construction of large cruise ships with the Carnival Group and Fincantini Group. The first domestic cruise ship will be delivered in 2023.
In order to implement the spirit of the 19th National Congress of the Communist Party of China and accelerate the independent design and construction of large-scale cruise ships, on November 2, Vice Minister of the Ministry of Industry and Information Technology Xin Guobin went to the CSSC Group for investigation. Xin Guobin said that accelerating the promotion of large-scale cruise projects and developing the cruise economy is not only the internal need for China’s economic development to move towards the middle and high-end level, but also the implementation of the spirit of the 19th Party Congress and better meeting the people’s growing needs for a better life. Specific actions. Large-scale cruise ships are an important symbol of China’s shipbuilding industry’s comprehensive capabilities to the high end.